DESERT SURVIVAL?

For my Colorado-based Readers: While flipping thru the paper the other day I noticed an advertisement seeking participants for a new reality-based television show. The ad read:

CAN YOU SURVIVE IN THE DESERT? Discovery Channel production company seeks charismatic participants to appear on survival TV show. To apply, go to www.wildernessdoc.com.

I'm sorry, but this has Josh Bernstein and BOSS written all over it. The rumor has long been that JB is looking for a way to break into television. Ford, Matt, Brad, Renee, Bryan, what do ya know? Is this a Josh production?