August 21, 2003
FROLIC: SHOES FOR HER
It's always exciting when a friend opens a new business. Brad's girlfriend, Ashley, recently opened Frolic, a women's shoe store just off the Pearl Street Mall in downtown Boulder. Here's a picture of the store's interior:
Regardless of the state of the economy, owning and operating a successful small business (retail or otherwise) requires access to intellectual and financial capital, major amounts of passion, and a healthy dose of realistic expectations. From everything Brad's told me, Ashley should succeed. She's well funded, did a ton research on the front end, and appears to have a wonderful sense of style. The only thing that concerns me about this particular store is it's location. While the Pearl Street Mall -- an outdoor pedestrian / walking mall -- is an excellent spot for a shop like this one, Frolic may have a difficult time getting people to turn that corner off of Pearl and onto Broadway. Perhaps some cross-promotional relationships with 'on the Mall' merchants would strengthen Frolic's position.
Regardless of the location, I'm truly excited for Ashley. There's nothing quite like owning and operating your own business. Hang on Ash; you're in for one of the greatest roller coaster rides available on the planet today!
Posted by Mikal at August 21, 2003 8:54 PM
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Hi Mikal:
What a suprise to see your site and Frolic on it (I was doing a google search and ran across it).
As for the location, the rent is a fraction of the rent on Pearl and foot traffic is great. So, stop by when you are in Boulder and say hi. Hope all is well for you. Thanks for the post.
Ash
