December 1, 2003

BRANDING [grid::brand]

If you happened to be online last Friday, you may have noticed that I wrote about this new thing called 'Grid Blogging' (click here to see what itís all about). In the spirit of todayís Grid Blog (topic being ìbrandî) I offer the following list, in no particular order:

  1. The Brand Called You!
  2. Stewart Brand's Home Page
  3. The Brand Institute
  4. Institute For Brand Leadership
  5. Boycott Brand America
  6. Lucky Brand Dungarees
  7. Brand Republic
  8. Brand Fidelity
  9. The Brand You 50
  10. Matthew Brand
  11. Lore Brand Comics
  12. The Official Oscar Brand Homepage
  13. What Brand Are You?
  14. Brand Communications
  15. Precision Brand Products
  16. Brand Flowers
  17. Max Brand's Homepage
  18. Brand Packaging
  19. BrandWeek.com
  20. Chris Brand, Psychologist
  21. Favorite Brand Name Recipes
  22. The Journal of Brand Management
  23. Brand Finance
  24. Brand New School
  25. Brand Quest
  26. The Brand Value Management Benchmarking Consortium
  27. Donne Brand's Poetry
  28. The Travel Brand
  29. Brand New Planet
  30. Elton Brand's Player Bio
  31. Brand Marketing
  32. Brand X
  33. Rob Frankel's Revenge of Brand X
  34. It's All About The Brand
  35. Pointer Brand Overalls
  36. The Great Brands & Champagne Houses
  37. Developing Brand Identity
  38. Brand Happening
Posted by Mikal at December 1, 2003 4:33 AM | TrackBack


Comments:

"#34 - It's All about the Branding" reviewed the brand value of Apple Computer. An analyst, Gobe, argued that, in some cases, branding has become as powerful as religion. "People's connections with brands transcend commerce," he said. Gobe cited Nike, which sparked customers' ire when it was revealed the company's products were assembled in sweatshops. "They were not pissed about the products," Gobe said. "It's about the company's ethics. It's interesting how emotionally involved people are."

"Take the iPod, it brings an emotional, sensory experience to computing," Gobe said. "Apple's design is people-driven." That's why people swear by Macs - or other niche products or brands.

Branding is very important, indeed. Look at colleges, even. Depending on the product - elite education, sports - it's very revealing: the Ivy League, the Big 12, the ACC, the (old) Southwest Conference.

Posted by: Lee McDaniel at December 1, 2003 10:34 AM

Very "kool" list you have there. I found da same one and expanded on ONE; a most interesting "Brand".

What a FUN thing this "Grid Blogging" is! Thanks for turning me on. :-)

Posted by: Sallie at December 1, 2003 11:11 AM

What, no branding of cattle?

Posted by: Leigh at December 1, 2003 6:54 PM

http://www.barbwiremuseum.com/cattlebrandhistory.htm

Posted by: Leigh at December 1, 2003 6:55 PM



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