February 10, 2005
TURNING PAGES, DOMINO MAGAZINE STYLE
New magazines are a dime a dozen. If you don't believe me, just head over to Wooden Horse Publishing, a site devoted to providing up-to-date information about magazines to non-fiction writers so they can become more successful selling their material, and take a look at the dozens of new magazines headed our way. With so many new periodicals making it onto magazine racks every month, publishers have to go out of their way to stand out.
Domino magazine is billed as not being your mother's home magazine. Edited for consumers who shop for home furnishings and accessories as they do for their wardrobes--mixing an array of pieces and price points to underscore individualistic styles--Domino is already setting itself apart online with technology like this.
Upon first glance, Domino's Flash animated site appears to be a great way to show consumers, and advertisers alike, exactly what the magazine's layout and design will look like. And while that's all fine and good, I'm wondering why more magazine publishers aren't using this technology to bridge the gap between in-print and online readers. Imagine being able to flip thru Time, Newsweek , or The Boulder Daily Camera or Indianapolis Star like this. Call me crazy but I just think it's way more sexy than what we're currently seeing anywhere else.
A while back, when every newspaper and magazine was just starting to pound into our heads that we can read the same material found in their current edition online via their websites, I was fond of saying that web pages would never replace the look and feel of actually being able to flip through the paper or a magazine while sitting on the couch or at the kitchen table at home. And while I still think that's true, Domino's interactive layout--which I can't tell if it's just an advertising technique or if they'll actually employ it once the magazine hits the newsstands this May--gives me hope that the online experience may someday soon feel more lifelike.
Posted by Mikal at February 10, 2005 7:32 AM
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