December 10, 2006
REWRITING CORPORATE SLOGANS - PART I
Whenever I mention Costco to a friend of mine, he immediately says, "Oh, Costco. You must mean the store that has come to symbolize the bastardization of what it means to be a wholesaler?" Which in turn has caused me--a card-carrying member--to refer to the venerable chain as:
- Costco: Wholesale Bastardized
Corporate and product slogans are all around us. From "Plop, plop, fizz, fizz!..." and "The ultimate driving machine" to "Be all you can be" and "It's everywhere you want to be,î it's nearly impossible to avoid someone else's clever tagline. For some companies, generating slogans is a costly effort, while for others, well, it seems like theirs could only have been generated by The Advertising Slogan Generator (seriously, give it a shot and see for yourself).
Whenever I see a slogan that just doesn't seem right to me, I make up a new one and share it at town hall meeting that gathers inside my head. From now on, rather than keeping such good material to myself, I'll share it here with you, for everyone else to see and comment on. In the meantime, if you have alternative corporate slogans that you'd like to share, leave a comment below. Each week I'll try to post all of the new ones along with my own.
For this week, I offer up the following:
- Southwest Airlines: Ding! You are now free to move about the country but not to choose your own seat
- Avis: We try harder not to lose your reservation
Posted by Mikal at December 10, 2006 4:44 PM
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