June 12, 2007
Speaking at eBay Live! in Boston About Blogging
To remain competitive on eBay, you need to do much more than simply list products at low prices. With comparison-shopping tools and specialty retail websites readily available, there is always someone who is selling the same item for less. To compete, you must choose a niche market, compete on something other than price and price alone, exhibit your expertise, and instill in prospective customers a sense of community and trust.
Blogging is the perfect tool to achieve all of those goals, build a loyal customer base, and boost your bottom line. Blogging provides eBay sellers with a promotional and advertising medium like no otheróa stage on which you can demonstrate your passion for the products you sell and commitment to your customers. It fosters the development of a virtual community that encourages visitors to interact while improving your credibility.
In a seminar I'm delivering later this week with eBay University Instructor Steve Lindhorst (at the eBay Live! conference in Boston), I'll be showing many the world's top eBay sellers how to implement a blog in their marketing programs, as well as how to:
- Establish credibility as an expert in their consumersí eyes
- Enhance visibility and expand a loyal consumer base
- Establish an emotional connection with existing and prospective customers
- Boost enthusiasm for their products
- Capitalize on opportunities to promote their blogs
- Steer visitors from their blog to their eBay listings and eBay Store
- Clone their blogs in other locales for maximum visibility
Without a blog, many small and medium size online retailers remain nameless, faceless sellers clamoring for buyersí and shoppers' attention and money. After attending my workshop (titled ìBlog to Boost your Business on eBayî), eBay sellers will be able to add the personal touch thatís missing from a majority of buyer-seller transactions, boost their credibility, and give themselves the competitive edge they need to take their webstore or eBay business to the next level.
If you've stumbled upon this blog entry and are planning to be in Boston for eBay Live!, feel free to attend the seminar and say hello afterwards. "Blog to Boost your Business on eBay" will be presented on Saturday afternoon, June 16, from 3:00 p.m. - 4:30 p.m. in Ballroom 205-ABC of the Boston Convention and Exhibition Center.
Update: I forgot to mention this when I first posted... if Blogging isn't your thing but figuring out which products to sell on eBay is, be sure to check out my friend Jeremy Hanks' eBay Live! presentation, "Product Sourcing - Find Products Buyers Want." Jeremy will be presenting his session twiceÖ once on Thursday the 14th at 3:00 p.m., and again at 9:00 a.m. on Friday morning the 15th. Jeremy is a product sourcing expert, and always has good information and ideas to share.
Posted by Mikal at June 12, 2007 12:01 AM
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