Dear Word of Mouth Marketing Association,
Thank you for sponsoring yesterday's webinar, "Best Practices on Facebook: How & Why All Companies, Brands & Non-Profits Should be Engaging with Customers & Fans via Facebook." I thought the information was good and timely, and I really appreciated the presenters' sharing so much of their intellectual capital.
Word of mouth to the wise though... advise your webinar presenters to hang up their telephones immediately after their presentation is over. Yesterday's presenters did not, so anyone who did not hang up their phone immediately after the presentation ended was treated to the presenters' debrief, which included choice and sometimes nasty words and speculative comments about some of the questions logged by attendees, as well as what could be considered inappropriate editorializing about whom some of those questions came from and with what intent they were asked.
While I was not personally offended by what I heard ("shockingly amused" is more like it), I imagine others could have been highly offended by the broadcasted dialogue which ensued unbeknownst to the presenters themselves. Kind of ironic, isn't it, that a presentation focused on the benefits of creating positive buzz and engagement on the world's leading social networking platform, could lead to the type of buzz no one ever wants.
Sincerely,
Mikal E. Belicove
