Number of candy-bar wrappers that Cadbury's new anti-obesity campaign offers to exchange for a basketball.
100
Number of hours of playing basketball required for an 85-pound child to burn off the calories from that many candy bars.
I think about as much of Cadbury's anti-obesity campaign as I do of McDonalds giving away pedometers with their adult happy meal salads or Phillip Morris's We Card program. Here, exercise, and then have some more hydrogenated fat. --To be fair, though, they're supposedly looking at ways to eliminate that from their products: http://newsweaver.ie/trinityenews/e_article000164969.cfm
Posted by: Melody at December 4, 2003 9:47 AM